Came across this little tidbit: Statistics from the American Trucking Association and the Outdoor Advertising Association of America (a nonprofit group that tracks advertising statistics) indicate that car wraps advertising cost less than $1 per thousand impressions (CPM). Compare that to $2 CPM for static billboards or $22 CPM for a one-day quarter-page newspaper ad, and it’s no wonder that the vehicle wrap industry is steadily growing. Based on this information, vehicle wraps appear to provide the lowest cost per impression of any advertising method.
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